It’s not often that I notice a banner ad let alone interact with one but this ad for Pringles was well worth my clicks. The banner was created by Bridge Worldwide and won a 2009 Cannes Cyber Lions Gold. The concept is simple, provide a silly but catchy image and reward evey interaction with witty copywriting.
Once again Apple has produced an ad that almost becomes part of the page. I have to give credit to Apple’s ad team for continually producing ads that people want to watch just to enjoy the ad. Their campaigns are generally catchy, original, play well with others and clearly carries the Apple brand experience. Apple has done a site take-over before previous with the New York Times and was a huge hit. This time they put their sites on Pitchfork.com, for the launch of Pitchfork’s redesigned site, integrating their iPod Touch video with Pitchfork’s site navigation. Below is a video of it for all that missed it (stutters were from my system not the ad itself).