Once again Apple has paired up with the New York Times to create an ad users actually want to see. This time it’s for a homepage integration/takeover featuring multiple ads all working in unison. Similar to Apple’s TV ads, this site integration features John Hodgman (PC) and Justin Long (MAC) talking about their differences. In this case John is commenting on the results of a Forrester Research poll, shown in the ad space above theirs, when two characters from yet another ad space join in on the conversation. Before they start talking they seemed to fade into the pages background drawing little to no attention. When the main ad is complete the two secondary ads fade to an unobtrusive white panel with a floating Apple logo. Allowing those that keep the NY Times open all day (to see news updates) not to be barraged with Apple, Apple, Apple.
Though this isn’t the first time for Apple it’s still worthy of the viral attention is getting/has gotten. It’s cleanly designed and executed. Continues the sense of humor that has made these ads a hit for the last few years. Makes great use of its environment. It may only run a single day but I’m sure both parties make out as winners each time they meet.
New York Times