Looking back at the last year or so, one theme kept surfacing in all the projects I worked on – the need for a user experience framework. Many of these projects focused around Xfinity.com, part of Comcast’s branding initiative that launched last year during the Olympics. Overall, the projects focused on how to introduce new Comcast subscribers to the XFINITY service and the benefits that come with it, while providing more initiated customers deep access to the wealth of content available online. One project was to design a future version of the site, which would grow alongside individual customers and present an experience tailored to them. This project focused on optimizing both the experience of customers as well as Comcast’s understanding of its customers’ needs.
Clearly these projects needed something more involved then simple wireframes, design guidelines and some magic in Fireworks/Photoshop and HTML…they needed systematic frameworks to support both the design process and the business needs. Besides coming up with concepts and designs that fueled these projects it was my job to create said frameworks.
The embedded Seven Steps to Creating a Framework is the distilled process I employed to conquer the challenges presented to me over this past year. I believe it is universal enough to guide you through creating UX frameworks of your own.
Please comment if you have questions or comments on this framework to creating a UX framework.