Sites using social media as a cheap method to both promote and host their videos/photos/etc has been done before, Skittles and Boone Oakley are two mentioned here previously. Celebrities taking jabs at their image is also not new….but using James Lipton and his beard for PSA’s on mobile harassment is pure genius. The Give It A Ponder campaign, sponsored by LG, is a mix of TV, print and web promotions all revolving around James’ beard and thinking before texting.
The videos (featuring James Lipton) are campy, creepy, funny and to the point. The imagery and quirkiness leaves a lasting impression and the copy is so Lipton’esque that everything seems normal yet far from it at the same time.
Carlos is Angry
Stephan and Zoe
Tracy and her beard
The print campaign is also humorous though not as powerful and may be confusing as to what it’s actually for. Still they’re eye catching and well related to the TV/Videos and Web experience.