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Weekly Recap: Kinetic Type, Hearses and Change

While neither V for Vendetta or this kinetic typography are new, this animation was new to me this week. You can check out 14 additional kinetic typography pieces based on popular movies at Inspired Mag. Rocky and Nick the Greek were also contenders for this hero spot.

Also typography related is The Big Web Show’s episode 18 where they speak with Roger Black, co-founder of Webtype, an online font foundry that also hosts the fonts for use in your CSS3 based designs. Besides having some really nice fonts, I love their browse options.

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Google offers instant results because 2.5 seconds is too long for users to wait for results. It seems crazy that such a small amount of time would make a noticeable change in user behavior but Google has stats that prove it. Years ago it was based around the number of results to display based on the difference in milliseconds to return those results. Today (last week) Google added instant results to cut this number down even more. According to their blog post this could save the world 11 hours every second.

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Earlier this month Twitter posted stats on third party app usage and it showed that by-and-far most users use the Twitter website and mobile site, followed by Twitter’s own branded apps. The third party apps are only used by a small (but active) percentage of their users. This could be why Seemic, who just announced the launch of Seesmic Desktop 2 (SD2), is focusing increasing their support for additional web services (RSS, YouTube, Zappos). Some of this support is through their new plug-in architecture. For a quick overview check out TechCrunch’s coverage of the announcement.

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Big changes at Microsoft. Stephen Elop, President, Microsoft Business Division, has left the building to become CEO of Nokia. In an unrelated note, the Redmond campus celebrated the (manufacturing) release of Windows Phone 7 with some black humor, a hearse and a parade. And what parade would be complete without doing a scene from Thriller. Though I’ve been impressed with what I have seen of Windows Phone 7, it’s has a huge uphill battle to live up to the hype of this parade.

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UX Magazine had an interesting editorial on converting the URL bar into a form of navigation/breadcrumb system.  There are some good concepts behind the potential use of the very static and possibly foreign component included in every browser. Some things needed for this concept to become a reality is out side of the browser’s control, though you can see signs that the browsers are starting to go in this direction.  For example, in Google’s Chrome browser has implemented a system that bolds the domain and grays out the rest of the URL info. Though somewhat random when it occurs, Chrome also boxes out a website when you’re entering your search/URL. To see it in action type “google.com anyTerm,” it does this for other sites as well, but not always and I’m not sure why or when.

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Ending this weeks review with some fun. Take a bunch of animated GIF’s and synch them up with Girl Talk’s spliced samples and you have the making of an Internet Meme du jour…Cache Rules Everything Around Me by Evan Roth

Some Quick Internet Treasures

by Jorge Colombo - The New Yorker - June 2009Not sure how many people have seen this months The New Yorker magazine’s cover (shown on right).  What looks like a water color painting is really an illustration created on his iPhone.  The app is called Brushes along with a companion app that will provide an animation/video of the process.  The New Yorker’s blog offers more details and a video of the illustration being made using the companion app.

GI never had a reason to go to Gatorade‘s website before but the link was sent to me from a designer friend of mine (Neuarmy).  Once going there it was obvious as to why he shared it.  Sporting the new aesthetic of the Gatorade “G” the site takes it to another level of sophistication rather then pure simplification.  It’s an all Flash site boasting lots of black, simplified layouts, vibrant images and large video headers.  Navigation is through the use of large black and white silhouettes for both the products and the athletes.  Which acts as a great accent to a highlighted item and it’s inline videos.  While you may learn more then you ever needed to about Gatorade check out the site for a great sample of extending a brand’s aesthetic across media.

Another gem sent my way from Neuarmy is by Boone Oakley and their use of YouTube for their website.  Ok, so it sounds a bit like Skittles attempt to use Web 2.0 tools to stitch together a web experience…well this isn’t that.  It’s literally their website embedded in humorous and (a touch) twisted little videos.  Very innovative use of such a common medium and a great way for them to show off their conceptual/strategic muscle.  They also feature some great work from that last few years, I’m sure you’ll recognize a few.  Well worth checking out.

Links:
The New Yorker’s blog
Brushes iPhone App for painting
Gatorade
Boone Oakley
Skittles
Neuarmy