Tag Viral

Toyota’s Intellegent Typography Experiment

This is a few years old but still pretty cool. Back in 2009 Toyota teamed up with Please Let Me Design to create this IQ Font (above) as a way to promote their new micro-car.

The idea is simple enough but the execution is really nicely done. The designers (Pierre and Damien) worked with Stef van Campenhoudt (driver) and Zachary Lieberman (software developer, using OpenFrameworks) to track the car’s path as a way to draw each letter. The resulting font is clean, quirky with lots of character and classic details. Even the “making of” (below) is fun to watch.

Pepsi Can Turned Social Nightmare

 

Came across this post late last night on Facebook. It’s from an US Military personnel in Iraq featuring a Pepsi can with a cityscape. The image was shared over 30k times by the time I saw it and none of the comments are positive for Pepsi. It goes to show the power of interpretation combined with the power of social media.

Do you find the image on the can offensive?

Weekly Rewind: Viral Gamification

The battle for the mobile space is fierce as ever and according to Adobe’s recent survey users prefer a the mobile web for shopping and media rather then downloading apps. Though the same survey showed for single goal oriented tasks (social media, games, etc.) apps were preferred. Hopefully this will help guide companies into making decisions on where and how best to reach their customer’s needs. See the press release for more stats from the survey.

If you looking to get out there an promote your product/site you have a few options for building up the buzz, and SocialTwist’s new report on viral stats may be a good place to start. According to the report 55% of referrals come via email, 24% from social media and 18% through IM. Though that’s not the whole story, when it comes to click-throughs Social is king with 60%, followed by email’s 31%. Twitter is earning around 19 clicks per link, to Facebook’s 2.9 clicks per link. Lastly sharing is dominated by Facebook at 78%. What does all this mean? Each service has it’s strengths and to maximize your viral potential you’ll need to work them all.

Want more numbers…well Tweetdeck’s got you covered. They looked at the Android ecosystem to see product penetrations and found over 500 different phone models and around 120 different OS versions.  On one side it shows how fragmented the Android market is, on the other it shows how well Android handles that fragmentation. Feels like history repeating itself (Windows/Mac).

- – - – -

Search gets social as Facebook goes with Bing as it’s search partner. According to Yusuf Mehdi, a senior vice president for online business at Microsoft, Bing’s results will soon be biased by the number of “likes” a link has received from your Facebook friends. It’s not a surprise that Facebook didn’t team up with Google as they are reportedly working on their own social platform. Though Mark Zuckerberg points out that with Bing being the underdog they are going to work harder, innovate more. He expands on this point in the Q&A event post the announcement. The New York Times also points out that Places uses Bing’s maps rather then Google’s as well.

- – - – -

Cupertino must be celebrating after winning a patent on the “pinch-to-zoom” gesture. Though the patent is very specific and doesn’t pertain to all pinch-to-zoom gestures only those that are followed by an additional gesture to continue the zooming (figure 4A in the patent application). Still this is one more weapon in Apple’s legal arsenal…along with the 17 other patents they were awarded on Oct 12.

Apple is already suing HTC over 20 patents that according to Apple the manufacturer is infringing upon. As of this week, HTC is no longer alone in this fight. Motorola has decided to back HTC in this fight and is pushing for the entire suit to be thrown out of court on the basis that they are invalid. Separately, Motorola is suing Apple over patent infringements of their own.

Aside from the patent wars there is a growing number of designers/developers questioning the app craze in favor of web-based solutions that work across all the platforms. Zeldman, a constant advocate for standards, offers a succinct argument that the iPad has become the new Flash. Personally, I don’t think he’s too far off the mark but not only from the coding aspect but as far as UI’s. Just like with Flash there are many iPad designs based solely on showing off this, that or the other thing rather then providing a good, easy to use UI. Ultimately, it was the show-off designs and poor user experience that became the poster boy for the anti-Flash community. Sure it’s not a open standard, but it is a standard that is supported by 96+% of the users out there. Every tool has it’s purpose just like the iPad and platform specific apps have there place.

One thing not to be missed from Zeldman’s editorial is the link to LukeW’s Touch Gesture Reference Guide.

- – - – -

Who doesn’t like to play games now every once and a while? Since everyone likes games adding game elements to your site is the latest/greatest way to build synergies with your customer/user and solves just about every business ask. So next time you’re solutioning a business problem think about tossing a progress bar in there.

Ok, so that’s not really a good idea after all, but I’m sure it’ll come up just like all the other buzzwords. When it does offer to take a breather and play a few rounds of Progress Wars. Adding game mechanics to your site is more complicated then offering badges and progress bars. My buddy @Arpit recently posted his notes on Game Mechanics, a collection of links, books and a great SlideShare (Pawned. Gamification and its Discontents) on the subject. One great item from Pawned is “Games are not fun because they’re games, but when they are well-designed.” So what Is Gamification? @Adachen gives an excellent breakdown of the different types of games and how they are being used.

- – - – -

  • What is BLADE? It’s a new anti-maleware app that blocks websites from launching their services just by you visiting their page. BLADE will be a must have for any Windows user (once it’s released). I know once it’s available I’ll be installing it on my mom’s computer ASAP.
  • Calling themselves the Internet DVR is a bit of a stretch, but if you like YouTube videos enough to want to keep them Dirpy maybe for you.
  • Love Flickr but don’t have the time to explore all it’s goodness then check out Flickr for busy people.

Using Social Media and a Beard

Sites using social media as a cheap method to both promote and host their videos/photos/etc has been done before, Skittles and Boone Oakley are two mentioned here previously.  Celebrities taking jabs at their image is also not new….but using James Lipton and his beard for PSA’s on mobile harassment is pure genius.  The Give It A Ponder campaign, sponsored by LG, is a mix of TV, print and web promotions all revolving around James’ beard and thinking before texting.

The videos (featuring James Lipton) are campy, creepy, funny and to the point.  The imagery and quirkiness leaves a lasting impression and the copy is so Lipton’esque that everything seems normal yet far from it at the same time.

Carlos is Angry

Stephan and Zoe

Tracy and her beard

The print campaign is also humorous though not as powerful and may be confusing as to what it’s actually for.  Still they’re eye catching and well related to the TV/Videos and Web experience.

The Virgin

Peanut Butter Muffin

Junk Drawers

Source:
AdFreak
Bee

Organic/Viral Marketing

Putting Mother Nature to work for your promotional needs is brilliant.  Keeping PETA happy in the mix is even more impressive.  Before I say more…

In case you skipped the video Eichborn, a book publisher, used flies as moving billboards to promote their exhibit space at the Frankfurt Book Fair.  They glued (via a light wax) ultra-light banners to 200 files and set them out into the wilds of the book fair.   Ingenious in so many ways.

The Growing Numbers and Effect of Twitter

Twitter's logoTwitter has exploded over the past year.  Earlier this year there was talk about membership growing some 400+ percent over 12 months.  More recently it’s been calculated at over 1300 percent (via Mashable).  Shaq is no longer the lone celebrity and Jimmy Fallon has integrated Twitter into his new late night show ultimately introducing millions of viewers to the service.  Soon Oprah just joined the twiterverse on her show with Ashton Kutcher, whom just hit a million followers.  Along with Twitter’s numbers exploding so has power/influence of a Tweet.

Here’s a quick list of some of the

  • January 15th, 2009 – a plane crash landed in to the Hudson River.  Before the news networks or other media outlet could get images, Janis Krums‘s was sending out a photo of the floating plane via Twitter.  From there it spread like a virus till his photo was viewed thousands of times.  Soon the story of his twet was almost as big as the crash itself (WSJ).
  • Twitter’s community is a way for bands to connect with their fans.  With the Internet providing a way to distribute the music, Twitter is providing the marketing platform and a way to connect with fans.  Amanda Palmer explains how she uses Twitter as her primary way to market her music, sets up places to stay on her tours and stay connected with her fans. (link cred: @trent_reznor)
  • A few weeks back Mac Heist was offering their latest bundle of applications.  Part of their promo was that additional applications would be made available based on how many bundles they sold.  They also offered an additional app if you tweeted their message.  I had at least 6 friends and a number of others I follow take them up on their tweet deal.  I was interested in one of the apps, but it was one that was locked until they reached their final milestone.   Again it was a tweet that informed me that the milestone was reached.
  • Even classic literature is getting the Twitter touch, Homer’s The Odyssey

Links:
@JKrums
Janis Krums’s photo
Amanda Palmer’s email
@Trent_Reznor
@MacHeist
Homer’s The Odyssey