Tag Typography

Toyota’s Intellegent Typography Experiment

This is a few years old but still pretty cool. Back in 2009 Toyota teamed up with Please Let Me Design to create this IQ Font (above) as a way to promote their new micro-car.

The idea is simple enough but the execution is really nicely done. The designers (Pierre and Damien) worked with Stef van Campenhoudt (driver) and Zachary Lieberman (software developer, using OpenFrameworks) to track the car’s path as a way to draw each letter. The resulting font is clean, quirky with lots of character and classic details. Even the “making of” (below) is fun to watch.

Metro: Guidelines to the Next Generation of Mobile UX

Microsoft evolves the user experience of smart-phones with Metro, their new design guidelines, and Windows Mobile 7 due out in late fall of 2010. Metro boasts some good thinking in mobile UX.

BBC shares their design logic

Good design is transparent. Same is true with technology; the end user doesn’t care how it works just that it does.  Unless you’re a designer or a techie you don’t pay attention to how a site works or it’s design beyond it’s basic aesthetics.  Being both I love how the BBC is offering a behind the scenes peek at how they developed their new Global Visual Language 2.0.  There is some really good thinking in there that could benefit many, many sites.