“Sure, Facebook looks massively successful. With a mind-boggling 750 million users, the social site can do no wrong, right?
Look closer, and it looks like Facebook can do nothing right. The company has tried and failed to launch or integrate new services that might thrill users. But users aren’t thrilled. And now its strategy appears to be: Just copy Google+.
Don’t look now, but Facebook is quickly becoming the new Yahoo.”
Well written and catchy but if we all took a time machine back to when Google was announcing that they were killing Google Wave or when they launched Buzz the comments from the tech press focused on how Google lost it’s edge, or was confused as to where it wanted to go or simply Google doesn’t understand social.
Now that Google+ is public (beta) and making waves it seems that Google either learned from their mistakes, gained a sense of vision, everyone forgot all the shit talking that took place last year, or some combination of the three. So now it’s Facebook’s turn to feel the wrath of the tech fueled fads that are nearly as cliquish as what we see in high schools across the country. Let’s face it the popular kid can’t remain popular forever and right now Facebook is feeling the heat regardless of Google+.
With that in mind Mike Elgan makes some solid points regarding Facebook’s recent history. Their fumbled attempts to catch on to the latest trends. Their popularity shift from the wanted élite to being everything to everybody. Their struggle with the weight of their own existence. All of it dead on. Including the remarks regarding Yahoo’s struggle to find its place in the new world order. Still I wouldn’t count Facebook out of the race just yet. Google and Apple are two good examples of companies that were down but clearly not out.