Archive for the ‘Organic’ tag
Organic/Viral Marketing
Putting Mother Nature to work for your promotional needs is brilliant. Keeping PETA happy in the mix is even more impressive. Before I say more…
In case you skipped the video Eichborn, a book publisher, used flies as moving billboards to promote their exhibit space at the Frankfurt Book Fair. They glued (via a light wax) ultra-light banners to 200 files and set them out into the wilds of the book fair. Ingenious in so many ways.
