Categories
Advertising Creative Design Pop Culture Technology

Toyota’s Intellegent Typography Experiment

This is a few years old but still pretty cool. Back in 2009 Toyota teamed up with Please Let Me Design to create this IQ Font (above) as a way to promote their new micro-car.

The idea is simple enough but the execution is really nicely done. The designers (Pierre and Damien) worked with┬áStef van Campenhoudt (driver) and┬áZachary Lieberman (software developer, using OpenFrameworks) to track the car’s path as a way to draw each letter. The resulting font is clean, quirky with lots of character and classic details. Even the “making of” (below) is fun to watch.