Archive for the ‘New York Times’ tag
BBC shares their design logic
Good design is transparent. Same is true with technology; the end user doesn’t care how it works just that it does. Unless you’re a designer or a techie you don’t pay attention to how a site works or it’s design beyond it’s basic aesthetics. Being both I love how the BBC is offering a behind the scenes peek at how they developed their new Global Visual Language 2.0. There is some really good thinking in there that could benefit many, many sites. Read the rest of this entry »
Apple revisits New York Times’ homepage
Once again Apple has paired up with the New York Times to create an ad users actually want to see. This time it’s for a homepage integration/takeover featuring multiple ads all working in unison. Similar to Apple’s TV ads, this site integration features John Hodgman (PC) and Justin Long (MAC) talking about their differences. In this case John is commenting on the results of a Forrester Research poll, shown in the ad space above theirs, when two characters from yet another ad space join in on the conversation. Before they start talking they seemed to fade into the pages background drawing little to no attention. When the main ad is complete the two secondary ads fade to an unobtrusive white panel with a floating Apple logo. Allowing those that keep the NY Times open all day (to see news updates) not to be barraged with Apple, Apple, Apple.
Though this isn’t the first time for Apple it’s still worthy of the viral attention is getting/has gotten. It’s cleanly designed and executed. Continues the sense of humor that has made these ads a hit for the last few years. Makes great use of its environment. It may only run a single day but I’m sure both parties make out as winners each time they meet.
Links:
Apple
New York Times
John Hodgman
Justin Long
