No one can deny Steve Jobs did great things for Apple. Not only was he a founder, but he brought them focus and drive to create some of the most beloved/mimicked products to come out in the last few years (read: decade). Still, Jobs wasn’t living in a vacuum and as much as Apple innovated things they also took the best features from what was already out in the market.
So when I read about Jobs vent about his deep anger with Google (or his personal vendetta against Adobe) it makes Jobs look more of a petty, spoiled boy throwing a tantrum rather then the visionary we all respect him for. And it’s true in many ways Jobs was a spoiled brat with a giant frail ego, but his personality short comings are less memorable then his contributions and I hope in memory it’ll stay that way.
Not sure how many people have seen this months The New Yorker magazine’s cover (shown on right). What looks like a water color painting is really an illustration created on his iPhone. The app is called Brushes along with a companion app that will provide an animation/video of the process. The New Yorker’s blog offers more details and a video of the illustration being made using the companion app.
I never had a reason to go to Gatorade‘s website before but the link was sent to me from a designer friend of mine (Neuarmy). Once going there it was obvious as to why he shared it. Sporting the new aesthetic of the Gatorade “G” the site takes it to another level of sophistication rather then pure simplification. It’s an all Flash site boasting lots of black, simplified layouts, vibrant images and large video headers. Navigation is through the use of large black and white silhouettes for both the products and the athletes. Which acts as a great accent to a highlighted item and it’s inline videos. While you may learn more then you ever needed to about Gatorade check out the site for a great sample of extending a brand’s aesthetic across media.
Another gem sent my way from Neuarmy is by Boone Oakley and their use of YouTube for their website. Ok, so it sounds a bit like Skittles attempt to use Web 2.0 tools to stitch together a web experience…well this isn’t that. It’s literally their website embedded in humorous and (a touch) twisted little videos. Very innovative use of such a common medium and a great way for them to show off their conceptual/strategic muscle. They also feature some great work from that last few years, I’m sure you’ll recognize a few. Well worth checking out.