Tag Experiment

All is Not Lost – OK Go’s Viral Tribute to Japan

Once again OK Go has created a great viral video experience. This time they’ve teamed up with Google Japan, director Trish Sie and Pilobolus (a modern dance troupe) to create All Is Not Lost a tribute/message to post tsunami Japan.

The entire video is shot from below making for some interesting visuals all on it’s own, but add the multi-window tiling of video and you get a crazy kaleidoscope effect. If that wasn’t enough there is the viral/personalization feature where you type a message and OK Go and Pilobolus will write it out with their bodies. Simple concept, great execution.

Technically speaking, the use of HTML for syncing multiple videos is still pretty impressive. Be forewarned that this may be taxing on older computers as I know last year’s video/experience for The Arcade Fire’s The Wilderness Downtown gave my laptop a bit of a work out. For more about how they made the video check out Google’s blog. Regardless of the technology used the most impressive thing is how this all came about as a tribute to a post tsunami Japan.

- – – – -

Links:
All Is Not Lost (video)
OK Go
Pilobolus
Google’s blog
The Arcade Fire’s The Wilderness Downtown

The Rapid Concepting/Development Experiment

Monday was the start of Lab Week for the developers at CIM. The idea being that the developers could get a chance to work on stuff that wasn’t part of their everyday routine. Similar to the 20% time that Google has made famous, but in this case the time is collected and used as a team over the course of a week (Lab Week).
See how it all worked out.