Tag Ad

Canned Humor

It’s not often that I notice a banner ad let alone interact with one but this ad for Pringles was well worth my clicks.  The banner was created by Bridge Worldwide and won a 2009 Cannes Cyber Lions Gold.  The concept is simple, provide a silly but catchy image and reward evey interaction with witty copywriting.

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Apple revisits New York Times’ homepage

Apple/New York Times - Ad integration 5-18-2009

Apple/New York Times - Animated - Ad integration 5-18-2009Once again Apple has paired up with the New York Times to create an ad users actually want to see.  This time it’s for a homepage integration/takeover featuring multiple ads all working in unison.  Similar to Apple’s TV ads, this site integration features John Hodgman (PC) and Justin Long (MAC) talking about their differences.  In this case John is commenting on the results of a Forrester Research poll, shown in the ad space above theirs, when two characters from yet another ad space join in on the conversation.  Before they start talking they seemed to fade into the pages background drawing little to no attention.  When the main ad is complete the two secondary ads fade to an unobtrusive white panel with a floating Apple logo.  Allowing those that keep the NY Times open all day (to see news updates) not to be barraged with Apple, Apple, Apple.

Though this isn’t the first time for Apple it’s still worthy of the viral attention is getting/has gotten.  It’s cleanly designed and executed.  Continues the sense of humor that has made these ads a hit for the last few years.  Makes great use of its environment.  It may only run a single day but I’m sure both parties make out as winners each time they meet.

Links:
Apple
New York Times
John Hodgman
Justin Long

Apple’s Pitchfork take-over

Once again Apple has produced an ad that almost becomes part of the page.  I have to give credit to Apple’s ad team for continually producing ads that people want to watch just to enjoy the ad.  Their campaigns are generally catchy, original, play well with others and clearly carries the Apple brand experience.  Apple has done a site take-over before previous with the New York Times and was a huge hit.  This time they put their sites on Pitchfork.com, for the launch of Pitchfork’s redesigned site, integrating their iPod Touch video with Pitchfork’s site navigation.  Below is a video of it for all that missed it (stutters were from my system not the ad itself).

[ Javascript required to view QuickTime movie, please turn it on and refresh this page ]

PS: the QuickTime Embed plug-in was used to display this inline.

Links:
Pitchfork (online music mag)
New York Times
Apple