Category Mobile

Is Bigger Always Better?

Really liking my new HTC One S…It’s fast, great screen and most importantly the camera works impressively well in low light.

Though I have to say these new, larger screens are great to look at but makes it hard to operate with a single hand. Even the HTC One S’s 4.3″ screen is hard to reach the far corners without moving your hand in ways that compromises your grip. Ironically, Android 4+ has moved primary controls into action bars on opposite ends of the screen.

After using the One S all weekend I had to see if this issue was all in my head and thankfully it wasn’t. My older (and much complained about) LG G2X (4″ screen) fits nicely in the palm of my hand and I can reach the entire screen without compromising my grip. To show what I mean I’ve created this map of what I can reach with my left thumb while holding the phone comfortably in my left hand and not compromising my grip.

Is anyone else experiencing this? Have you switched to using two hands to use your phone? Will Apple stick with the smaller form factor and use reach as their reason?

Will Facebook’s new Pages be able to turn online marketing into a conversation?

Today Facebook announced Timeline for Pages and held an all day conference for marketers to learn the ins and outs of the new features. Facebook also took the opportunity to re-explain how social is core to social media marketing. They spoke of creating stories and not ads as the key to the new Facebook. They showed examples of how social media should be by showcasing brands like Red Bull, Ben and Jerry’s, and Macy’s (I’m guessing they still get perks for Miracle on 34th Street). They talked to industry leaders who all echoed the social media mantra. Still, it’s going to take some time for it all to sink in.

To this end Facebook presented a number of features in order that should empower those that want to embrace to the social of social media marketing. The Timeline is a huge step in showcasing a brands interactions online. It’s literally their social history. Sure, they can remove posts, but how much are you going to trust a brand that’s been online for years and has nothing to show for it. The Timeline will also feature posts from a user’s friend that mention the brand. This may include negative rants, but this is still to be seen. Lastly, the Timeline is a break from the marketing pages of yesterday (literally) which often featured “like-gated” content so the marketing team could brag about the number of Likes they had.

Other features to support the humanization of pages include the ability for a page (read: brand) to have direct correspondence with individual users, limitations of the types of images that can be used in the hero image (no “like us”, “50% off”, or other promotional type images), and highlighting the user’s friend’s brand related activities (mentioned earlier). They also added the ability for brand posts to be apart of the both the desktop and mobile news feeds (paid service, like Twitter’s promoted Tweets), though this one seems to support the old ad model more than socialization.

So the question is, will Facebook’s new tools along with the reminder that social media is a bi-directional conversation help change those clinging to the broadcast mentality? Will these new tools help champion the social among the social marketers or will they be bastardized to support the old regime?

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Watch the presentations here: http://www.facebook.com/business/fmc

Xbox App = Pure Brilliance

The Xbox community is pretty rabid and many use the service for way more than just gaming. As such Microsoft just released an app for iOS devices to give access to your account from anywhere. Not only does it increase the value of having a XBox account they slyly put WindowsPhone 7 on your iPhone.

The app itself is build using the Metro framework but it also includes the default nav bar from their OS. So visually other than the status bar at the top of the screen you’re in WP7 land. What a way to introduce the masses to WP7 without them having to give up their iPhones in the process.

Outside the visuals, the app is pretty impressive. From the animated avatar that reacts to your actions (shake phone, poke, etc.), to full access to your account including messaging and setting of beacons. Beacons on their own are a brilliant move, but together Microsoft has a killer marketing tool disguised as an app that you’ll want to use.

Check it out for your self.

First Look at Adobe Edge


On Monday, Adobe opened up their beta trial of Adobe Edge, their latest tool for creating animations for the web. Being that they are getting hammered on all sides about Flash, instead Edge uses HTML5/CSS/JavaScript as it animation engine. HTML based animation has gotten dramatically better, my test animation ran surprisingly well across browsers and mobile devices. Whether this is Adobe’s little white flag on the end of Flash is yet to be seen but for now we options.

At first glance Edge seems closer in structure to After Effects then to Flash which could be a nod to where Adobe is heading or a way to separate the apps, again we’ll have to wait and see. The application is laid out in four sections: Properties, Timeline, Elements, and the editor window, which is Webkit based. The basic premise application is the simple, add items to a stage and then animate them via keyframes along a timeline. There are no interactions or ability to add scripts with this version of the application. Nor can you create new objects/shapes outside of rectangles, so all your assets will need to be created externally.

The timeline offers auto-keyframing and each attribute can be animated separately. Edge supports the standard set of easing which can be applied individually or to a group via multi-select. Each object/layer is a different color and their attribute list can be contracted/expanded to maximize work space. Attribute values are displayed both in the properties panel and inline within the timeline. Similar to After Effects, you can filter the timeline by typing within the timeline’s search field. Another nice AE style feature is the ability to scale the timeline and manipulate your existing keyframes in bulk.

Since the main editor is Webkit based text is true HTML text as are the CSS styles connected to it. Adobe’s handling of object positioning within the stage has a few quirks. The biggest being an object’s Zero Point being based on where it was initially introduced to the stage and not to top-left or other standard. This make is difficult to quickly create animations or layouts based on numerical coordinates from either external applications (Fireworks) or from object-to-object. For now you’ll need a PNG/JPG to create your gradients. I’m not sure if this is due to the complicated CSS to support gradients between browsers or just something missing from this release. There’s also a few glitches revolving around scaling images but text and divs work as expected.

Code wise, Adobe hides most of the magic in pre-minimized JavaScript files with the external CSS file only defining the initial elements. As long as you keep the stage and associate includes untouched you can edit the rest of the page at will. Which will only help Adobe gain support of this among larger web shops. Despite this flexibility HTML based animations still lack the self-contained nature of Flash’s SWF, which means to view my sample animation you’ll need to click to a page outside of WordPress’s CMS.

Overall, I think this is a great example of where I think web content creation apps need to go. Live HTML in the editor means there is no guessing on how things will look when it hits a browser. I hope they follow this thinking with the next version of Fireworks allowing less web savvy designers to get a better feel for what how their designs will really look outside the false perfection of the current design tools present.

Though Edge is only in its first beta release it’s pretty solid app and could easily be used to create complex animations for websites, banners and other strongholds of Flash. You can view the my test animation I created for this review. Future versions promise support for increased support SVG and the Canvas tag which will only make this more powerful tool for web animators. Will HTML5 really be the death of Flash? If so, Edge is a smart bet for Adobe to keep relevant in this new world.

Your TV’s New Best Friend

Yesterday Comcast released their XFINITY TV app for iOS. Basically it’s a cleaned up TV Listings grid, updated On Demand guide, the ability to change the channel, set your DVR and (coming soon on the iPad) streaming content. These options are also available online via XfinityTV.com but having them in your phone makes it so much more relevant. Though I’ve seen the demo versions for months (I work at Comcast) it’s something else to use it in the real world.

The set-up was simple, especially since I’m already using the remote DVR service that was released earlier this year. Once inside the app the TV Listings scrolled through channels and hours with ease. After seeing the smoothness of this interaction you’ll wish all other grids could work this well. There’s still a ton of channels to browse through but way simpler then anything a set-top box can offer. There’s also a search feature should you already know what you want to watch but need to know where. The On Demand section is also way quicker to navigate then via the standard remote.  And since you can instantly tune your TV to anything you can pull up in the app you may never pick up the old remote again.

Unlike many other iPhone remotes this one works over the Internet rather then your local WiFi so there is no start up time every time you take the phone out of sleep mode. It’s also great tool to mess with people watching TV as you can change the channel even if they’re the ones holding the TV remote. Granted my girlfriend didn’t enjoy this feature as much as I did.

I’m not the only one that seems to like it:

The app is free, so if you’re a Comcast/Xfinity customer there’s no reason not to give it a try.

Last but not least, I need to give props to all my co-workers that have been working killer hours to make this a reality.

Weekly Rewind: the mobile continuum

With all the hype and speculation surrounding the iPhone being released for Verizon and today being the launch day for Window Phone 7 in the US…Samsung and Verizon steal the limelight with releasing the new “dual-screen” Continuum. It’s actually one screen, divided into two parts via the default Android buttons. It’s not a half bad idea, especially the stealing the lime light part.  Interestingly enough Verizon has once again added Microsoft’s Bing search tool to the Android based phone (read: Google).

Engadget’s First Look
PC Wolrd’s First Impressions

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Also cutting into Microsoft’s big day was an announcement that Gingerbread, the next version of the Android operating system, would be available to Nexus One owners in the next few days. The best part was that this announcement came in the form of a Twee at.

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Last week Blekko, a new search engine was launched. Co-created by Rich Skrenta, who also founded the Open Directory Project back in the 90′s. With a quest to “clean up the web” from garbage content, Blekko filters out content farm content as well as allowing you to filter the results through the query string itself. I gave it a few tries. It’s clean and seemed to do what they suggest. Check out the NY Times if you want to know more about the history and how to get the most from Blekko.

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This should be entertaining for anyone in technology that saw the Social Network or knows someone that has.

Weekly Rewind: Friendships, Mayorships and the social monster

Two little changes that have a big effect.

This week Facebook added a new feature, called Friendships, that allows you to see the activity between friends. For many this will be a great way to reminisce, and be a nice addition to Facebook’s features. On the other hand it’s a privacy nightmare scarier then a Halloween horror flick.  How can this feature be bad…think of  jealous partner, this feature could easily be miss used to stalk their mate and easily read into any/all cross communications they’ve had with others. To make matters worse, it shows you activity between someone you know and people they are friends with, even when you are not. I wouldn’t have such a complaint if it was just me and one of my friends, but the friend to friend and especially the friend to stranger friendships cross the (privacy) line for me. If it does for you, check out Opt Out of the FB Friendship Feature.

The other little change this week took place on FourSquare, where they now allow venue owners to revoke mayorships. It make sense now that becoming a Mayor may come with incentives FourSquare has too crack down on the false posts. Still, this little change is going to have repercussions, no doubt someone will try to use this to oust a legit mayor for whatever their reason be it prize or ego. On a lighter note, FourSquare also allows check-ins from space.

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Personally I don’t participate in Foursquare, Gowalla or Facebook’s Places as they give me nothing I value in return for my participation. Though there are a number of crossover (online to local) services I do use like Groupon (and similar services), Yelp (for reviews) and Google’s mobile search. I also post my photos to Flickr and Pegshot with their location data turned on as location seems to be a vital part in the story that picture has to tell. More an more this cross over between the real world (local) our online one is going to become seamless. David Marcus’s editorial on TechCrunch talks about how these services need come together to really provide something useful in our day-to-day lives.

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Another buzz word these days is HTML5, this time it’s Microsoft that’s doing the talking. Seems as though Microsoft has decided to back off on the development of their Silverlight platform and focus on using HTML5 for creating online apps. This is a genius move on their part. HTML5 is the only cross platform supported technology. For those developing native mobile apps you’re now looking at supporting a growing number of iOS devices, all the flavors of Android (see more here), Symbian OS and now WinMo7. With WinMo7 being the newest of the group the quickest way to get developers to support your platform is for them to support all platforms. Joe Wilcox goes into greater detail about Microsoft’s David and Goliath strategy.

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We use our smartphones for just about everything filling it with tons of personal data but how often do we think about all that data and how secure it is. Last week there were postings on how simple it was to gain access to one’s contact list on a locked iPhone. So far Apple hasn’t acknowledged it but the method works and is simple enough for just about anyone to do. Sorry, intentionally not providing link.

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Zynga, the creators of FarmVille etc., are now worth more then EA, the second largest game publisher and makers of every sports franchise game there is. The reasons…virtual goods, lower overhead, and of course social networking. Still, both are smaller then Activision Blizzard but Zynga has only been around for four years, so who knows how long that will last. Get more of the details at Bloomberg Businessweek.

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Two lengthy reads from the NY Times

Weekly Rewind: Toys, Gadgets and Talk

Apple steals the headlines again. This time with their relaunch of the MacBook Air. Though the first MacBook Air wasn’t a big win in the sales department it did test the waters of the uni-body design that became part of the entire MacBook Family. This time around Apple is trying out a new idea, no internal drives. At 64GB of internal storage the low-end model (11″) is clearly targeting the netbook crowd. While the 13″ comes in 128GB & 256GB flavors, which are much more manageable in today’s world of digital everything. The flash only memory allows “instant on” and sleep/hibernate to be one and the same providing 30 days of stand-by life. The other upgrade was the resolution of the monitors, both models get Apple’s new higher density screens giving each one step up in the resolution game (1366×768, 1440×900 respectively).

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After mailing over 2 billion disks Netflix announced they are now primarily a streaming media service. In simple terms this means they are now providing more content via streaming then they do via DVD/Blu-ray discs and will soon offer a streaming only plan to US customers. Their Canadian service is already streaming only and with the growth of Apple TV, Google TV and smart TVs the demand for streaming only will only get stronger. Keeping in step with improving their streaming service they’ve also gone disk free on the Wii & PS3 (Xbox to follow in Q1) a simple addition to an already great product. For the Wii there’s a bit of a UI upgrade offering search. I can’t say I noticed any difference but I may have had a newer version of the disk based version that had this already. For the PS3 you also get 1080p and 5.1 surround sound.

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Windows Mobile 7 went live last week and picked up a number of good reviews in the process. Engadget goes pretty in depth with their review covering everything from the basic UI to the camera to the Zune/Xbox integration. I have to say it’s great to see Microsoft, or anyone for that matter, work on a unique solution rather then just playing the “me too” game. The core UI hasn’t changed much since they announced their Metro guidelines back in April. From everything I’ve seen WInMo7 is attempting to take mobile smart phones to the next level. The question is whether the masses will flock to WinMo or did that window already pass Microsoft by? If nothing else, I can see Android developers incorporating some of the new thinking that went into WinMo as the two battle Apple for the top.

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There are some things that though we learn and it makes sense, people seem to need to be remind of them time and time again. Flowtown has a great infographic about the value of keeping an existing customer. And though some of the facts contained in their poster are well known it seems that big companies still reward the new customer over the old. Just about every cell phone service service, gym etc all give deep discounts to lure customers but do little to encourage the current customers from jumping for a competitor’s deal.

Another example of things we know but need to be reminded of is Jeremy Toeman’s editorial about the future of connected TV is not about the apps. It’s about the experience and apps are just a tool in providing those experiences. To sell those TVs you’ll need to entice and connect with the people through stories rather then just a list of apps.

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Two weeks ago Google launches Google TV, this week ABC, CBS, Hulu and supposedly NBC have all decided to block their content. It’s not a technical limitation but a licensing one. Having worked at Comcast for the last few years I’ve seen licensing get in the way of progress more then once. In the case of Google TV the networks are suggesting that web content displayed on a TV is different then web content displayed on your monitor. I find this logic to be a bit of a stretch and stinks of desperation. Regardless of my opinion Google is in talks with all the networks in order to remedy things.  Though I doubt Google will be able to make any headway with Hulu, besides being direct competitors, Hulu wants to push their Hulu Plus service (currently $9.99/month).

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With all the talk about smart TV’s, Apple TV, Google TV, Boxee, Ruko, blah, blah blah. I’m pretty sure the average American glazes over when they start hearing about all the latest gadgets and the tech talk that surrounds them. While many Americans will buy one of these, as the real goal is to get their favorite TV shows and movies onto their TV’s in the simplest and cheapest way possible. Simply put, when it comes to vegging out we’re lazy. As it stands now Cable has the convenience thing down. While the internet has the best pricing plan (for most it’s free). So while each of the many connected devices and services battle it out the Internet already what the people are looking for. HTML, Flash, Silverlight and it’s accessible everywhere.  Pretty sure this was part of Google’s thinking with their Google TV bringing the web to your TV. Well, Andrew Baron is suggesting The Future Of TV Is HTML and he makes a strong case for his logic.

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The end of an era , as Sony announced that they will stop manufacturing their iconic Walkman. I can still remember my first Walkman and it coming everywhere with me. Then I upgraded to the Sports model.  It was big, clunky and yellow with high-tech features like auto-reverse. Though that one didn’t last long as it’s bright yellow attracted a few school mates to free it from my locker while I was in class.  It’s replacement took me through the dawning of the MP3 player. I even sold my Rio 64 because it couldn’t compete with the simple convenience of the portable cassette player. That was until the iPod came along. Last year there, for the Walkman’s 30th anniversary BBC magazine gave a 13yr old the original Walkman for a week. Not only was it entertaining, but some great insights into how much technology is integrated into our lives even while it’s so transient.

And now for a moment of silence for the Walkman.

Weekly Rewind: Viral Gamification

The battle for the mobile space is fierce as ever and according to Adobe’s recent survey users prefer a the mobile web for shopping and media rather then downloading apps. Though the same survey showed for single goal oriented tasks (social media, games, etc.) apps were preferred. Hopefully this will help guide companies into making decisions on where and how best to reach their customer’s needs. See the press release for more stats from the survey.

If you looking to get out there an promote your product/site you have a few options for building up the buzz, and SocialTwist’s new report on viral stats may be a good place to start. According to the report 55% of referrals come via email, 24% from social media and 18% through IM. Though that’s not the whole story, when it comes to click-throughs Social is king with 60%, followed by email’s 31%. Twitter is earning around 19 clicks per link, to Facebook’s 2.9 clicks per link. Lastly sharing is dominated by Facebook at 78%. What does all this mean? Each service has it’s strengths and to maximize your viral potential you’ll need to work them all.

Want more numbers…well Tweetdeck’s got you covered. They looked at the Android ecosystem to see product penetrations and found over 500 different phone models and around 120 different OS versions.  On one side it shows how fragmented the Android market is, on the other it shows how well Android handles that fragmentation. Feels like history repeating itself (Windows/Mac).

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Search gets social as Facebook goes with Bing as it’s search partner. According to Yusuf Mehdi, a senior vice president for online business at Microsoft, Bing’s results will soon be biased by the number of “likes” a link has received from your Facebook friends. It’s not a surprise that Facebook didn’t team up with Google as they are reportedly working on their own social platform. Though Mark Zuckerberg points out that with Bing being the underdog they are going to work harder, innovate more. He expands on this point in the Q&A event post the announcement. The New York Times also points out that Places uses Bing’s maps rather then Google’s as well.

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Cupertino must be celebrating after winning a patent on the “pinch-to-zoom” gesture. Though the patent is very specific and doesn’t pertain to all pinch-to-zoom gestures only those that are followed by an additional gesture to continue the zooming (figure 4A in the patent application). Still this is one more weapon in Apple’s legal arsenal…along with the 17 other patents they were awarded on Oct 12.

Apple is already suing HTC over 20 patents that according to Apple the manufacturer is infringing upon. As of this week, HTC is no longer alone in this fight. Motorola has decided to back HTC in this fight and is pushing for the entire suit to be thrown out of court on the basis that they are invalid. Separately, Motorola is suing Apple over patent infringements of their own.

Aside from the patent wars there is a growing number of designers/developers questioning the app craze in favor of web-based solutions that work across all the platforms. Zeldman, a constant advocate for standards, offers a succinct argument that the iPad has become the new Flash. Personally, I don’t think he’s too far off the mark but not only from the coding aspect but as far as UI’s. Just like with Flash there are many iPad designs based solely on showing off this, that or the other thing rather then providing a good, easy to use UI. Ultimately, it was the show-off designs and poor user experience that became the poster boy for the anti-Flash community. Sure it’s not a open standard, but it is a standard that is supported by 96+% of the users out there. Every tool has it’s purpose just like the iPad and platform specific apps have there place.

One thing not to be missed from Zeldman’s editorial is the link to LukeW’s Touch Gesture Reference Guide.

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Who doesn’t like to play games now every once and a while? Since everyone likes games adding game elements to your site is the latest/greatest way to build synergies with your customer/user and solves just about every business ask. So next time you’re solutioning a business problem think about tossing a progress bar in there.

Ok, so that’s not really a good idea after all, but I’m sure it’ll come up just like all the other buzzwords. When it does offer to take a breather and play a few rounds of Progress Wars. Adding game mechanics to your site is more complicated then offering badges and progress bars. My buddy @Arpit recently posted his notes on Game Mechanics, a collection of links, books and a great SlideShare (Pawned. Gamification and its Discontents) on the subject. One great item from Pawned is “Games are not fun because they’re games, but when they are well-designed.” So what Is Gamification? @Adachen gives an excellent breakdown of the different types of games and how they are being used.

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  • What is BLADE? It’s a new anti-maleware app that blocks websites from launching their services just by you visiting their page. BLADE will be a must have for any Windows user (once it’s released). I know once it’s available I’ll be installing it on my mom’s computer ASAP.
  • Calling themselves the Internet DVR is a bit of a stretch, but if you like YouTube videos enough to want to keep them Dirpy maybe for you.
  • Love Flickr but don’t have the time to explore all it’s goodness then check out Flickr for busy people.

Week in Links: Facebook Groups, Windows Mobile and Google TV

The Social Network still commands the box office but that’s not the only reason Facebook is toping the list this week. Earlier this week they announced they were adding Groups, a tool to download your data, and tighter privacy control over apps.

The idea of groups isn’t anything new but unlike Yahoo or Google’s offerings this one is connected through Facebook. And though this is an obvious fact, this little factor is a huge differentiating point between the services. With the other group services you would have to go out of your way in order to participate. It wasn’t part of most users daily routine and slowly but surely members would trickle away beginning the group’s downward spiral into obscurity. Facebook on the other hand is where the people already are. It’s simple, integrated and most importantly it’s where your friends are, so there is no searching for emails or additional sign-ups needed to get started. Additionally their new groups feature provides a way to control who sees what. This alone is a huge step forward for Facebook and for those that could really use some discretion. See the SNL skit above for an entertaining example of this problem.

The second new feature is less of a dramatic but another big step forward in Facebook privacy.  Granted downloading all your activity, photos and posts doesn’t increase your privacy but it does provide a window into all the information Facebook does have on you and may change how much info you post in the future.  I don’t see many people making use of this feature anytime soon, but should a new social service spring up the ability to import some of this data may give that service a pretty big jump start. Also related to privacy and controlling your data is Facebook’s new application dashboard. The new dashboard provides users the ability to see and limit what applications have access to and what they’ve accesses last. Now you can see if Farmville is going to market with your personal data.

In a related note, according to a recent study of 10 modern countries most children will have an online footprint by the age of 2, this includes baby photos. The study was conducted by AVG, a security firm that deals with identity theft. The firm suggest people be more cautious when posting information online and to make use of available privacy settings.

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Also high on the pop culture meter is Gap’s crappy new logo (shown on left). It doesn’t take an art/design major to see how big of a step bag this is from their earlier logos. The only positive thing I can say about it is it’s generating a ton of promotion. My favorite quote regarding the new logo comes from Brand New, a design blog, “I’m not one to critique something by saying it looks as if it were done in Microsoft Word but this one is just too unsophisticated to warrant anything more than that.” Can’t get enough of the new logo, check out craplogo.me to make your own Gap inspired logo.

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Even on the eve of Microsoft’s release of Windows Phone 7 the Android platform is dominating the mobile press. Even without the skyrocketing success of Android (top selling smartphone in the US – GigaOm), Microsoft has their work cut out for them if they want to be a player in the mobile market. Newsweek did an extended article on the Android and how it came to be. One interesting factoid in the article was how Google has made enough on mobile search to pay for the development of the Android OS.  So sometimes giving something away is a great way to make money. Also, by Google making Android free, handset manufacturers are more apt to a device to support it as the reduced cost means more profit for them.

On Monday (10-11-2010), Microsoft unveiled 10 devices that support WP7 to the masses and from the early reviews they’re a competitive option. Wp7 is a complete overhaul of their mobile platform and is based on their Metro UI guidelines which influenced this year’s youth targeted Kin, which died a quick death. Hopefully WP7 won’t suffer the same fate. Though I haven’t gotten to play with a device personally, it offers a new paradigm for mobile UI’s that has me intrigued. The bright, flat colors aren’t my favorite, but the split structure of the main desktop, the transitions, the use of type in the design are all unique…but are they enough? Will they resonate with consumers? Working against them is the success of both iOS and Android, while the current lack of a Verizon or Sprint based phone means they’ll still be pushing Android as the ultimate mobile platform to their customers. Top that with confirmation that there will be a Verizon iPhone in early 2011. For more details on the WP7 launch check out Engadget’s WP7 launch guide.

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Apple seems to be in everyone’s sights, with Android and WP7 going after the iPhone. Now the big wigs are Microsoft and Adobe are meeting though what’s to come of the talks is still unknown. And Google just launched the website for their Google TV, that competes with the AppleTV. Like many of the set-top boxes they support Netflix, Flickr, YouTube etc., but what new is that there’s a full featured web browser (including Flash 10.1 support), so theoretically it supports any online service. Though surfing the web on your TV has never been a hit, so Google is requesting sites to make a “lean back” version, which YouTube has had in Beta for some time. Some of Google TV’s big wins include: Android OS based, use of your phone as a remote control, surf-and-browse (a P-i-P of web and video), personalization, and a playlist feature that works across various video sites. Not sure what the price tag is looking like, but I assume it’ll land in the vicinity of the AppleTV, if not the war may already be lost. The potential $400 referenced in Engadget’s guide to Google TV seems excessive, especially with Xbox, Playstation and mini PC’s are all cheaper and do more.