Category Social

Will Facebook’s new Pages be able to turn online marketing into a conversation?

Today Facebook announced Timeline for Pages and held an all day conference for marketers to learn the ins and outs of the new features. Facebook also took the opportunity to re-explain how social is core to social media marketing. They spoke of creating stories and not ads as the key to the new Facebook. They showed examples of how social media should be by showcasing brands like Red Bull, Ben and Jerry’s, and Macy’s (I’m guessing they still get perks for Miracle on 34th Street). They talked to industry leaders who all echoed the social media mantra. Still, it’s going to take some time for it all to sink in.

To this end Facebook presented a number of features in order that should empower those that want to embrace to the social of social media marketing. The Timeline is a huge step in showcasing a brands interactions online. It’s literally their social history. Sure, they can remove posts, but how much are you going to trust a brand that’s been online for years and has nothing to show for it. The Timeline will also feature posts from a user’s friend that mention the brand. This may include negative rants, but this is still to be seen. Lastly, the Timeline is a break from the marketing pages of yesterday (literally) which often featured “like-gated” content so the marketing team could brag about the number of Likes they had.

Other features to support the humanization of pages include the ability for a page (read: brand) to have direct correspondence with individual users, limitations of the types of images that can be used in the hero image (no “like us”, “50% off”, or other promotional type images), and highlighting the user’s friend’s brand related activities (mentioned earlier). They also added the ability for brand posts to be apart of the both the desktop and mobile news feeds (paid service, like Twitter’s promoted Tweets), though this one seems to support the old ad model more than socialization.

So the question is, will Facebook’s new tools along with the reminder that social media is a bi-directional conversation help change those clinging to the broadcast mentality? Will these new tools help champion the social among the social marketers or will they be bastardized to support the old regime?

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Watch the presentations here: http://www.facebook.com/business/fmc

The Internet (alone) will not discover you

The other day +Trey Ratcliff posted an article here on Google+ that suggested that if one does great work they will be discovered. I think this is an over simplification at best. It’s a myth that has been told over and over through out time. The suggestion that all one needs to do is great work to be discovered gives many the hope to carry on but for many it also suggests that the lack of discovery suggests one is not doing great work. I know TREY meant well as he’s great with promoting other photographers work, he even talked about some of the other steps in the process.

It’s his actions that touch on the other side of the discovery equation…promotion. Wether it’s self promotion (including networking) or some one else singing your praise, with out promotion your great work may never be seen.

In Trey’s video, he talks about how a painter (+Daniel Ibanez) reached out to him in a Hang Out and shared with him some photos of his paintings. Trey liked the work and shared it with his network, members of his network liked and then re-shared the work. Clearly people connected with the paintings (quality) but it was the promotion (artist to Trey, Trey to his network, his network to their networks, etc) that helped the Internet discover NAME.

Another great example of how both parts of the equation are needed. Recently there was a storage locker full of photos that was purchased during a lot sale. The buyer (John Maloof) digitized a few and then posted them online. The photos were great, and story went viral. They took off because they were great photos, but with out his discovery and promotion one of the largest collections of street photography would have been lost. Luckily for us this isn’t the case and we can now enjoy +Vivian Maier’s work both online and in galleries.

Even with the Internet there are thousands of photographers/writers/actors who are doing great work that will never be discovered/appreciated/noticed. This is true for every media, every art form and even in your 9-5. This doesn’t mean not to keep doing what you’re doing, but do it because you love it, not for the fame.

I think Trey would agree, the best advice is do what you love, do it as best you can, share what you’ve done and don’t be discouraged when the zeitgeist of serendipity passes you by. When you are discovered don’t forget all the hard work, promotion and people who helped you along the way.

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Trey Ratcliff’s original post:
The Internet will Discover You

Vivian Maier’s work
http://www.vivianmaier.com

Pepsi Can Turned Social Nightmare

 

Came across this post late last night on Facebook. It’s from an US Military personnel in Iraq featuring a Pepsi can with a cityscape. The image was shared over 30k times by the time I saw it and none of the comments are positive for Pepsi. It goes to show the power of interpretation combined with the power of social media.

Do you find the image on the can offensive?

Xbox App = Pure Brilliance

The Xbox community is pretty rabid and many use the service for way more than just gaming. As such Microsoft just released an app for iOS devices to give access to your account from anywhere. Not only does it increase the value of having a XBox account they slyly put WindowsPhone 7 on your iPhone.

The app itself is build using the Metro framework but it also includes the default nav bar from their OS. So visually other than the status bar at the top of the screen you’re in WP7 land. What a way to introduce the masses to WP7 without them having to give up their iPhones in the process.

Outside the visuals, the app is pretty impressive. From the animated avatar that reacts to your actions (shake phone, poke, etc.), to full access to your account including messaging and setting of beacons. Beacons on their own are a brilliant move, but together Microsoft has a killer marketing tool disguised as an app that you’ll want to use.

Check it out for your self.

Response to “Why Facebook is the New Yahoo”

Mike Elgan wrote a nice controversial article called Why Facebook is the New Yahoo where he states:

“Sure, Facebook looks massively successful. With a mind-boggling 750 million users, the social site can do no wrong, right?

Wrong.

Look closer, and it looks like Facebook can do nothing right. The company has tried and failed to launch or integrate new services that might thrill users. But users aren’t thrilled. And now its strategy appears to be: Just copy Google+.

Don’t look now, but Facebook is quickly becoming the new Yahoo.”

Well written and catchy but if we all took a time machine back to when Google was announcing that they were killing Google Wave or when they launched Buzz the comments from the tech press focused on how Google lost it’s edge, or was confused as to where it wanted to go or simply Google doesn’t understand social.

Now that Google+ is public (beta) and making waves it seems that Google either learned from their mistakes, gained a sense of vision, everyone forgot all the shit talking that took place last year, or some combination of the three. So now it’s Facebook’s turn to feel the wrath of the tech fueled fads that are nearly as cliquish as what we see in high schools across the country. Let’s face it the popular kid can’t remain popular forever and right now Facebook is feeling the heat regardless of Google+.

With that in mind Mike Elgan makes some solid points regarding Facebook’s recent history. Their fumbled attempts to catch on to the latest trends. Their popularity shift from the wanted élite to being everything to everybody. Their struggle with the weight of their own existence. All of it dead on. Including the remarks regarding Yahoo’s struggle to find its place in the new world order. Still I wouldn’t count Facebook out of the race just yet. Google and Apple are two good examples of companies that were down but clearly not out.

RE: Why Facebook is the New Yahoo

Scams, Chain Letters and Other Pests

Every few months I get an email forward (of a forward) from family members warning me about this, that or the other thing. At times it’s just to me other times I’m CC’ed along with their entire address book. On the plus side these occurrences are happening less and less, though I hope that’s because they’re getting wise to the mass of scams out there. Non-the-less, they still happen and it makes me wonder how big of an issue this really is outside of my bubble of tech savvy friends.

Though those of you reading this are more than likely more tech savvy than world at large I’m sure you have family and friends sending you similar stuff. How do you explain to them they can Google the claims or usually even the email’s subject line to find out this scam has run for years? How often are you pointing them to Snopes or other debunking sites so it’s not your word versus the hype of a well crafted scam?

I know it’s a game of cat and mouse, once you educate the masses to verify sender & reply to email address, URL names and other tell-tale signs the scam artists add a little twist re-ensnaring the less informed. For example, the one featured above struck me as well crafted to skirt past the slightly informed as it has “bankofamerica.com” in the URL, but rather than being followed up with a “/” it’s just part of a long list of sub-domains. (I’ve removed a few characters for when some smart-ass wants to follow the link and mark the receiver’s email as valid and the receiver as gullible to scams).

If it sounds too good to be true or sounds like something that should have been on the nightly news but hasn’t it’s probably a scam. This is no different when online as it would be face-to-face though some seem to forget their sense of “street smarts” once they’re online. As a User Experience Designer I wonder what causes this difference of reaction between online and the physical world. Is it the feeling of being overwhelmed by technology? That it must be true as so many others are sharing it as truth? Any thoughts?

Ok, now send this to 5+ friends in the next 24-hours to save a young Nigerian prince in need of a new career.

All is Not Lost – OK Go’s Viral Tribute to Japan

Once again OK Go has created a great viral video experience. This time they’ve teamed up with Google Japan, director Trish Sie and Pilobolus (a modern dance troupe) to create All Is Not Lost a tribute/message to post tsunami Japan.

The entire video is shot from below making for some interesting visuals all on it’s own, but add the multi-window tiling of video and you get a crazy kaleidoscope effect. If that wasn’t enough there is the viral/personalization feature where you type a message and OK Go and Pilobolus will write it out with their bodies. Simple concept, great execution.

Technically speaking, the use of HTML for syncing multiple videos is still pretty impressive. Be forewarned that this may be taxing on older computers as I know last year’s video/experience for The Arcade Fire’s The Wilderness Downtown gave my laptop a bit of a work out. For more about how they made the video check out Google’s blog. Regardless of the technology used the most impressive thing is how this all came about as a tribute to a post tsunami Japan.

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Links:
All Is Not Lost (video)
OK Go
Pilobolus
Google’s blog
The Arcade Fire’s The Wilderness Downtown

Google Plus a Second Look

I’ve been using Google+ for the last few days, nearly exclusively to get real feel for it over the other options that are so ingrained in my day-to-day. After a few days there are number of things that really stand out to me and other based on things I’ve been reading online.

The biggest stand out is Circles and how they affect your Stream (think News Feed in Facebook). I really like the idea behind Circles and the ability to publish content to the right people rather than one size fits all. I would also love for my organization of people into Circles it would also influence the content I receive. For example, if the “friends” circle is only for close, real-life friends, and “acquaintances” is for those people I’ve met but not necessarily close to, shouldn’t that also influence who shows up in my stream. In my case I added Robert Scoble to my “follow” Circle as he often has interesting things to say. When I say often, I mean he post multiple times a day. Now he overwhelms my global Stream. I know this is partly because he’s posting more than my other connections but I want to know what my friends are doing/saying way more than an acquaintance (or follow). Granted this is not everyone’s use case for G+, so I suggest that Circles and how they bias the content in your Stream be controllable.

The second big thing with Circles is the overlapping content and no quick way to see if you’ve already seen that content. My friend Arpit suggests a “read” option for posts similar to how it works in any email system or Google’s Reader…so they should be able to easily handle this from a technical side. This overlapping also rears its head when managing your circles. For this I think another friend‘s suggestion would be a huge help…displaying the Circles as Venn diagrams. Not for every view but it would be hugely helpful managing the groups.

My last thought on Circles is to connect them with Sparks (topics), Arpit touches on this with his “Smart Circles” idea in his post on ways to improve Circles. Currently Sparks is completely generic feeling with generic topics and stock art topic images. These should be join-able, like a public Circle based on around a topic. It’d be a perfect way to bring content I’m interested in into my Stream. For example, there’s one on recipes, as a foodie I’d like to join this and maybe post to it as well. Thus offing salacious recipes intermixed with my friends and family’s social updates.

One lacking with Google Plus’s Stream is the ability to +1 a comment. Though many feel this ability to “like” a comment on post is unnecessary within Facebook it’s actually something I felt myself looking for when reading stuff in G+. I don’t use it often on Facebook, but it comes in handy as a way to agree/acknowledge a statement without having to write “I agree”. Granted this may add little to a conversation on its own, but it does let the writer know their message was received/read and used as a way to filter responses on post with more comments than could be displayed in a reduced state.

Some of the other issues come from the newness of the service: lack of diversity of the membership (most conversations are about Google+, hello worlds and technology), updates being out of sync (Gmail is the most up to date, then site post refresh, then the Android app), and figuring out how it fits with the rest of my social outlets. Minor UI issues on the Android app which are both personal learning curve from previous experiences and potential misses on a V1 app. These things happen.

The issues above are minimal and far from deal breakers but when Google is up against Facebook and the habits of its 500 million users Google needs to over deliver again and again. Since they’ve already made some updates since Tuesday’s launch the future looks promising for Google Plus.

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Related articles:
Some Ideas for Google Circles by Arpit Mathur
Why yo daddy won’t use Google+ by Robert Scoble

Google gives social another try

Earlier this week Google launched their new social platform, Google+ and unlike their previous attempts (Wave and Buzz) this one isn’t a beta concept. Currently it’s only in limited release and invites are hard to come by, but beyond that, it’s anything but beta. Instead Google+ is a slick, well designed, full fledged attempt to compete with Facebook. Can they pull it off?

To improve their chances Google has created a clean and attractive UI for both the website and the Android app. Then they add features that people have been asking for from Facebook, like the ability to easily sort your friends into groups (called Circles with in G+); group messaging, think Beluga and GroupMe (called Huddles); group video chat, think iChat or Skype (called Hangouts); content recommendations (called Sparks), though I haven’t seen this is action yet; and this one is for the geeks, you can take your G+ data with you . Also with the Android app they also offer a “local” version of the news feed/stream which shows you the public posts from other G+ users nearby, they don’t even need to be in any one of your circles. Combined it’s a great feature boost, though I don’t doubt Facebook will follow suit with some of these.

So then why switch? Other then it’s new, clean, different, less noisy…at this point not much, as the critical mass hasn’t been reached but when it does it’ll be a force that Facebook will have to deal with. Which is good regardless of your participation with G+. Facebook needs a challenger, clearly MySpace wasn’t up to the task. Speaking of MySpace, think back to when it was the dominant social platform. Then Facebook was the new, clean, different, less noisy new kid on the block…so Google may still have a chance here. And just like MySpace felt back then, Facebook is feeling a backlash of interest from the fickle social masses that have OD’ed on the FB.

Overall, I have to say I’m impressed with Google+. It’s one of the most well thought out, planned and executed tools that Google has ever done. Only now has Google started to improve the design and UX of their search and email services. So I expect big things from Google here. Despite Goggle’s best efforts if the people don’t start using (or getting invites to) it, G+ will die from empty room syndrome and that would be a shame.

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Some related articles on Google+
How to hack Google+ to send your friends invites (maybe) [TechCrunch]
Andy Hertzfeld talks about not being the only designer behind Google+
How To Recreate Google+ Circles in Facebook. by Ian Schafer
Google+ code reveals intent to unleash Games and Questions to the social world [Engaget]

Looking back at the Techcrunch Disrupt Hackathon


The idea behind the hackathon was to turn an idea into reality in 24 hours. Well at noon Arpit, Gabo and myself were still trying to figure out which one of our ideas we should work on. Luckily, when we checked in we came to a consensus. We settled on creating a commenting platform that would be site agnostic and simpler to find relevant content. The full concept includes integration with blogs and sites replacing their silo-ed system with one that helps spread the word and lowers the bar for participation. Obviously, the full package couldn’t be completed in 24 hours so we focused on building and testing the basic concept.


We got off to a rough start, plagued with technical glitches and an overloaded wifi. Since our project, called Yatr (pronounced yatter), was using a number of web based API’s the wifi’es were kinda important. As the night went on our table mates decided to call it quits, as did others. Despite the late hour and reduced numbers there was still a energetic vibe in the room. No doubt the cans of Red Bull and endless coffee had something to do with this.


When the sun started rising my eyes wanted to do the opposite. Thankfully a quick walk outside helped me get my energy back. At that time we were wiring up the designs to the back-end and dealing with some minor bugs. So we were feeling good about making the 9:30 deadline. By the time 9:30 hit I was busy working on the presentation and making sure I could explain our work within 60 seconds. An hour later we piled in to the auditorium (of sorts) where each of the teams sharing with the world what they’ve been working on for the previous 24 hours.

The first one out of the gate was Docracy, a online way to validate legal documents. Very cool idea and definitely set the bar for both concepts and delivery. Not surprisingly they were also one of the winners for the day. Sixty nine teams later it was my turn to present. Almost no one likes presenting to a crowd let alone trying to do so while compressing 24 hours into 1 minute. Since I had been practicing for a while I felt ready. Still 60 seconds is both forever and over in an instant.

Yatr didn’t win, but it’s not just about winning. Instead, we walked out with a working product and a architecture to take it to the next level. We also got a chance to see what other people feel strongly enough about that they would spend 24 hours working on a solution for. There was some really great projects beyond the few that got called out on TechCrunch and exhausted or not staying for all the presentations were just as rewarding as making Yatr into a working product.

UPDATE: If you would like to know more about Yatr, see how it works and why we did it check out Arpit’s post Yatr: Our hack for the Techcrunch NYC Hackathon.