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Curiosity explained

Kids have it in abundance and it killed the cat but what is it?

In a recent blog post Scott Adams, the creator of Dilbert, waxes poetically on the matter. Explained through examples he succinct and clear enough for just about anyone to understand. More importantly he points out how curiosity can be used to judge a person’s true interest.

link: Scott Adams on Curiosity

Using Social Media and a Beard

Sites using social media as a cheap method to both promote and host their videos/photos/etc has been done before, Skittles and Boone Oakley are two mentioned here previously.  Celebrities taking jabs at their image is also not new….but using James Lipton and his beard for PSA’s on mobile harassment is pure genius.  The Give It A Ponder campaign, sponsored by LG, is a mix of TV, print and web promotions all revolving around James’ beard and thinking before texting.

The videos (featuring James Lipton) are campy, creepy, funny and to the point.  The imagery and quirkiness leaves a lasting impression and the copy is so Lipton’esque that everything seems normal yet far from it at the same time.

Carlos is Angry

Stephan and Zoe

Tracy and her beard

The print campaign is also humorous though not as powerful and may be confusing as to what it’s actually for.  Still they’re eye catching and well related to the TV/Videos and Web experience.

The Virgin

Peanut Butter Muffin

Junk Drawers

Source:
AdFreak
Bee

Refresh Philly: June Wrap-up

A recap of Refresh Philly’s June 2009. Jonny Goldstein on visual note taking, Kevin Fitzpatrick, Data.gov, Livia Labate on Design Games to aid problem solving.

Hooked on the Method

Back in the day The Crystal Method, Chemical Brothers, Underworld, The Prodigy and others were the captins of cool.  Essential parts of MTV’s Alternative Nation’s life blood.  Known for both their innovative visuals as well as their hypnotic beats.  With their mixing of sources, styles and sounds everything felt new, electronic and energetic.  Times and tastes changed, as did their sound.  Well looks like 2009 may be come back time.

Earlier this year The Prodigy returned with some new tracks and a new album, Invaders Must Die.  The first single, Omen is an updated version of the classic Prodigy attitude and sound.  The title track continues that trend, if nothing else it may even have kicked it up a notch.  Thanks to the Internets you can rock some samples from ThePodigy.com

The Crystal Method have returned to dropped some new beats as well. Their first single Drown in the Now is a bit more or a departure from the TCM of yesteryear. Visually the video ups the cool quotient, though I need to take in a few more listens before casting an opinion on the new sound. Got to say it’s growing on me. In both cases they sound nothing like any of the other new tracks I’ve been listening to which is refreshing all its own.

Links:
ThePodigy.com
The Prodigy – Omen
The Prodigy – Invaders Must Die
The Crystal Method
The Crystal Method – Drown In the Now

Some Quick Internet Treasures

by Jorge Colombo - The New Yorker - June 2009Not sure how many people have seen this months The New Yorker magazine’s cover (shown on right).  What looks like a water color painting is really an illustration created on his iPhone.  The app is called Brushes along with a companion app that will provide an animation/video of the process.  The New Yorker’s blog offers more details and a video of the illustration being made using the companion app.

GI never had a reason to go to Gatorade‘s website before but the link was sent to me from a designer friend of mine (Neuarmy).  Once going there it was obvious as to why he shared it.  Sporting the new aesthetic of the Gatorade “G” the site takes it to another level of sophistication rather then pure simplification.  It’s an all Flash site boasting lots of black, simplified layouts, vibrant images and large video headers.  Navigation is through the use of large black and white silhouettes for both the products and the athletes.  Which acts as a great accent to a highlighted item and it’s inline videos.  While you may learn more then you ever needed to about Gatorade check out the site for a great sample of extending a brand’s aesthetic across media.

Another gem sent my way from Neuarmy is by Boone Oakley and their use of YouTube for their website.  Ok, so it sounds a bit like Skittles attempt to use Web 2.0 tools to stitch together a web experience…well this isn’t that.  It’s literally their website embedded in humorous and (a touch) twisted little videos.  Very innovative use of such a common medium and a great way for them to show off their conceptual/strategic muscle.  They also feature some great work from that last few years, I’m sure you’ll recognize a few.  Well worth checking out.

Links:
The New Yorker’s blog
Brushes iPhone App for painting
Gatorade
Boone Oakley
Skittles
Neuarmy

Honda Insight – Light Brite

Honda created the worlds largest LED display from the headlights of their new hybrid car, the Insight. As if this wasn’t enough to catch your eye, they worked with Vimeo to integrate the video with the page it’s on.  See the full video on Vimeo or watch the embedded version below.

Links:
Honda Insight – Let It Shine
Making of Let It Shine

Imitation, the Greatest Form of Flattery

Henry Needle & Sons - LogoA few years ago “Henry Needles and Sons” took their tailoring business online.  It was a beautifully crafted site with plenty of video to fill your broadband needs.  They displayed their tailor made outfits that brought style, craftsmanship and the ability to bring everything with you.  Each outfit offered extra large pockets that you could fit all of your digital devices.  Check them out at GreatPockets.com

Well today I came across another beautifully crafted site, this time for a new cell phone.  One that should give the iPhone a run for the money.  The Pomegranate phone is a sharp little all-in-one cell phone, and so much more.  Like Great Pockets, this site offers a great multimedia experience to show you every detail of their product.  One of my favorite features is the HD projector.  Who knew such a small device could project true HD video for all to enjoy.

Pomagranate Phone

Both sites are also fronts for another product altogether.  Great Pockets was Nokia’s ingenious concept site, designed by FarFar, for the release of their N95 cell phone.  There was a tight connection between all the items that you could fit into your Great Pockets pants and all the features of the N95.  The Pomegranate on the other hand has features even the N95 doesn’t have.  As mentioned there is an HD projector….umm hmm.  I will speak no more of the Pom’s featues, go check it out yourself.  Unlike the Great Pockets/N95 promo, the Pom phone is only connected to its true destination by some well written copy.  That destination being Nova Scotia.  Mad props go out to the Nova Scotia board of tourism for giving this stunt a try.

My gripe with the Pom phone site is that once I got to the true site I couldn’t care less what it had to offer.  The giant disconect from an ultra-high-tec phone and the land of Nova Scotia was too much for me.  I assume I’m not alone here.  I also assume this campaign will be less successful then Nokia’s original.  Either way they are both well worth your time.
Links:
Great Pockets – Henry Needle & Sons/N95
Pomegranate Phone – Nova Scotia
FarFar

Failure

Whether it’s a competition or a relationship it’s the last thing you want happening.  It’s the thing many of us fear the most.  Still, sooner or later it’s going to happen to all of us.  In this video Honda takes on failure a suggests it’s the key to success.  They follow how a few of Honda’s failures in both racing and engineering, how it hasn’t stopped them but propelled them to improve.  This is just one video in Honda’s Dream the Impossible series.

Links:
Failure: the key to success

Honda’s Dream the Impossible