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Advertising Creative Design Entertainment

Canned Humor

It’s not often that I notice a banner ad let alone interact with one but this ad for Pringles was well worth my clicks.  The banner was created by Bridge Worldwide and won a 2009 Cannes Cyber Lions Gold.  The concept is simple, provide a silly but catchy image and reward evey interaction with witty copywriting.

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Categories
Creative Personal Photography

Photos of/from the Ben

A few weeks ago I got together with a few buddies to walk across the Ben Franklin Bridge and do some night photography around Philly.  Here are some of the Results:

Streetside Gallery

Philly at Dusk

Ben's SuspensionLove, lit from behindFrom Love to City Hall

Factory at night

Categories
Creative Entertainment Links Music Pop Culture Video

Hooked on the Method

Back in the day The Crystal Method, Chemical Brothers, Underworld, The Prodigy and others were the captins of cool.  Essential parts of MTV’s Alternative Nation’s life blood.  Known for both their innovative visuals as well as their hypnotic beats.  With their mixing of sources, styles and sounds everything felt new, electronic and energetic.  Times and tastes changed, as did their sound.  Well looks like 2009 may be come back time.

Earlier this year The Prodigy returned with some new tracks and a new album, Invaders Must Die.  The first single, Omen is an updated version of the classic Prodigy attitude and sound.  The title track continues that trend, if nothing else it may even have kicked it up a notch.  Thanks to the Internets you can rock some samples from ThePodigy.com

The Crystal Method have returned to dropped some new beats as well. Their first single Drown in the Now is a bit more or a departure from the TCM of yesteryear. Visually the video ups the cool quotient, though I need to take in a few more listens before casting an opinion on the new sound. Got to say it’s growing on me. In both cases they sound nothing like any of the other new tracks I’ve been listening to which is refreshing all its own.

Links:
ThePodigy.com
The Prodigy – Omen
The Prodigy – Invaders Must Die
The Crystal Method
The Crystal Method – Drown In the Now

Categories
Advertising Creative Design Links Pop Culture

Some Quick Internet Treasures

by Jorge Colombo - The New Yorker - June 2009Not sure how many people have seen this months The New Yorker magazine’s cover (shown on right).  What looks like a water color painting is really an illustration created on his iPhone.  The app is called Brushes along with a companion app that will provide an animation/video of the process.  The New Yorker’s blog offers more details and a video of the illustration being made using the companion app.

GI never had a reason to go to Gatorade‘s website before but the link was sent to me from a designer friend of mine (Neuarmy).  Once going there it was obvious as to why he shared it.  Sporting the new aesthetic of the Gatorade “G” the site takes it to another level of sophistication rather then pure simplification.  It’s an all Flash site boasting lots of black, simplified layouts, vibrant images and large video headers.  Navigation is through the use of large black and white silhouettes for both the products and the athletes.  Which acts as a great accent to a highlighted item and it’s inline videos.  While you may learn more then you ever needed to about Gatorade check out the site for a great sample of extending a brand’s aesthetic across media.

Another gem sent my way from Neuarmy is by Boone Oakley and their use of YouTube for their website.  Ok, so it sounds a bit like Skittles attempt to use Web 2.0 tools to stitch together a web experience…well this isn’t that.  It’s literally their website embedded in humorous and (a touch) twisted little videos.  Very innovative use of such a common medium and a great way for them to show off their conceptual/strategic muscle.  They also feature some great work from that last few years, I’m sure you’ll recognize a few.  Well worth checking out.

Links:
The New Yorker’s blog
Brushes iPhone App for painting
Gatorade
Boone Oakley
Skittles
Neuarmy

Categories
Creative Entertainment Video

If clients only knew what they sounded like…

…would they realize how ridiculous the requests are?  Would it make a difference?

Great video switching the context of client requests in to the real world situations.

Via @StellarGirl

Categories
Advertising Code Creative Design Entertainment Pop Culture Thoughts

Apple revisits New York Times’ homepage

Apple/New York Times - Ad integration 5-18-2009

Apple/New York Times - Animated - Ad integration 5-18-2009Once again Apple has paired up with the New York Times to create an ad users actually want to see.  This time it’s for a homepage integration/takeover featuring multiple ads all working in unison.  Similar to Apple’s TV ads, this site integration features John Hodgman (PC) and Justin Long (MAC) talking about their differences.  In this case John is commenting on the results of a Forrester Research poll, shown in the ad space above theirs, when two characters from yet another ad space join in on the conversation.  Before they start talking they seemed to fade into the pages background drawing little to no attention.  When the main ad is complete the two secondary ads fade to an unobtrusive white panel with a floating Apple logo.  Allowing those that keep the NY Times open all day (to see news updates) not to be barraged with Apple, Apple, Apple.

Though this isn’t the first time for Apple it’s still worthy of the viral attention is getting/has gotten.  It’s cleanly designed and executed.  Continues the sense of humor that has made these ads a hit for the last few years.  Makes great use of its environment.  It may only run a single day but I’m sure both parties make out as winners each time they meet.

Links:
Apple
New York Times
John Hodgman
Justin Long

Categories
Advertising Creative Links Video

Honda Insight – Light Brite

Honda created the worlds largest LED display from the headlights of their new hybrid car, the Insight. As if this wasn’t enough to catch your eye, they worked with Vimeo to integrate the video with the page it’s on.  See the full video on Vimeo or watch the embedded version below.

Links:
Honda Insight – Let It Shine
Making of Let It Shine

Categories
Pop Culture Video

Swine Flu Seventies Style

So with all the hype surrounding the Swine Flu, or now the more pork friendly H1N1, this isn’t the first time there has been a swine flu outbreak.  According to the Center for Disease Control (CDC) the 1918 Flu Pandemic was associated with the H1N1 strain of influenza, as well as an outbreak in the US in 1976.  This does not mean that the version of H1N1 that we have today will be as catastrophic as in 1918, but this may be the reason for the increased hype over something that is currently effecting such a small number of people.

During the 1976 outbreak US health officials strongly promoted the immunization programs and released these PSA’s, which feature a Hitchcockian style.

BTW: Eating pork does not pose a risk of infection.  So break out the bacon and enjoy some Pork, the other white meat™.

Categories
Advertising Creative Design

Apple’s Pitchfork take-over

Once again Apple has produced an ad that almost becomes part of the page.  I have to give credit to Apple’s ad team for continually producing ads that people want to watch just to enjoy the ad.  Their campaigns are generally catchy, original, play well with others and clearly carries the Apple brand experience.  Apple has done a site take-over before previous with the New York Times and was a huge hit.  This time they put their sites on Pitchfork.com, for the launch of Pitchfork’s redesigned site, integrating their iPod Touch video with Pitchfork’s site navigation.  Below is a video of it for all that missed it (stutters were from my system not the ad itself).

[ Javascript required to view QuickTime movie, please turn it on and refresh this page ]

PS: the QuickTime Embed plug-in was used to display this inline.

Links:
Pitchfork (online music mag)
New York Times
Apple

Categories
Advertising Creative Design Links Video

Imitation, the Greatest Form of Flattery

Henry Needle & Sons - LogoA few years ago “Henry Needles and Sons” took their tailoring business online.  It was a beautifully crafted site with plenty of video to fill your broadband needs.  They displayed their tailor made outfits that brought style, craftsmanship and the ability to bring everything with you.  Each outfit offered extra large pockets that you could fit all of your digital devices.  Check them out at GreatPockets.com

Well today I came across another beautifully crafted site, this time for a new cell phone.  One that should give the iPhone a run for the money.  The Pomegranate phone is a sharp little all-in-one cell phone, and so much more.  Like Great Pockets, this site offers a great multimedia experience to show you every detail of their product.  One of my favorite features is the HD projector.  Who knew such a small device could project true HD video for all to enjoy.

Pomagranate Phone

Both sites are also fronts for another product altogether.  Great Pockets was Nokia’s ingenious concept site, designed by FarFar, for the release of their N95 cell phone.  There was a tight connection between all the items that you could fit into your Great Pockets pants and all the features of the N95.  The Pomegranate on the other hand has features even the N95 doesn’t have.  As mentioned there is an HD projector….umm hmm.  I will speak no more of the Pom’s featues, go check it out yourself.  Unlike the Great Pockets/N95 promo, the Pom phone is only connected to its true destination by some well written copy.  That destination being Nova Scotia.  Mad props go out to the Nova Scotia board of tourism for giving this stunt a try.

My gripe with the Pom phone site is that once I got to the true site I couldn’t care less what it had to offer.  The giant disconect from an ultra-high-tec phone and the land of Nova Scotia was too much for me.  I assume I’m not alone here.  I also assume this campaign will be less successful then Nokia’s original.  Either way they are both well worth your time.
Links:
Great Pockets – Henry Needle & Sons/N95
Pomegranate Phone – Nova Scotia
FarFar