Category Advertising

Apple revisits New York Times’ homepage

Apple/New York Times - Ad integration 5-18-2009

Apple/New York Times - Animated - Ad integration 5-18-2009Once again Apple has paired up with the New York Times to create an ad users actually want to see.  This time it’s for a homepage integration/takeover featuring multiple ads all working in unison.  Similar to Apple’s TV ads, this site integration features John Hodgman (PC) and Justin Long (MAC) talking about their differences.  In this case John is commenting on the results of a Forrester Research poll, shown in the ad space above theirs, when two characters from yet another ad space join in on the conversation.  Before they start talking they seemed to fade into the pages background drawing little to no attention.  When the main ad is complete the two secondary ads fade to an unobtrusive white panel with a floating Apple logo.  Allowing those that keep the NY Times open all day (to see news updates) not to be barraged with Apple, Apple, Apple.

Though this isn’t the first time for Apple it’s still worthy of the viral attention is getting/has gotten.  It’s cleanly designed and executed.  Continues the sense of humor that has made these ads a hit for the last few years.  Makes great use of its environment.  It may only run a single day but I’m sure both parties make out as winners each time they meet.




Links:
Apple
New York Times
John Hodgman
Justin Long

Honda Insight – Light Brite

Honda created the worlds largest LED display from the headlights of their new hybrid car, the Insight. As if this wasn’t enough to catch your eye, they worked with Vimeo to integrate the video with the page it’s on.  See the full video on Vimeo or watch the embedded version below.

Links:
Honda Insight – Let It Shine
Making of Let It Shine

Apple’s Pitchfork take-over

Once again Apple has produced an ad that almost becomes part of the page.  I have to give credit to Apple’s ad team for continually producing ads that people want to watch just to enjoy the ad.  Their campaigns are generally catchy, original, play well with others and clearly carries the Apple brand experience.  Apple has done a site take-over before previous with the New York Times and was a huge hit.  This time they put their sites on Pitchfork.com, for the launch of Pitchfork’s redesigned site, integrating their iPod Touch video with Pitchfork’s site navigation.  Below is a video of it for all that missed it (stutters were from my system not the ad itself).

[ Javascript required to view QuickTime movie, please turn it on and refresh this page ]

PS: the QuickTime Embed plug-in was used to display this inline.

Links:
Pitchfork (online music mag)
New York Times
Apple

Imitation, the Greatest Form of Flattery

Henry Needle & Sons - LogoA few years ago “Henry Needles and Sons” took their tailoring business online.  It was a beautifully crafted site with plenty of video to fill your broadband needs.  They displayed their tailor made outfits that brought style, craftsmanship and the ability to bring everything with you.  Each outfit offered extra large pockets that you could fit all of your digital devices.  Check them out at GreatPockets.com

Well today I came across another beautifully crafted site, this time for a new cell phone.  One that should give the iPhone a run for the money.  The Pomegranate phone is a sharp little all-in-one cell phone, and so much more.  Like Great Pockets, this site offers a great multimedia experience to show you every detail of their product.  One of my favorite features is the HD projector.  Who knew such a small device could project true HD video for all to enjoy.

Pomagranate Phone

Both sites are also fronts for another product altogether.  Great Pockets was Nokia’s ingenious concept site, designed by FarFar, for the release of their N95 cell phone.  There was a tight connection between all the items that you could fit into your Great Pockets pants and all the features of the N95.  The Pomegranate on the other hand has features even the N95 doesn’t have.  As mentioned there is an HD projector….umm hmm.  I will speak no more of the Pom’s featues, go check it out yourself.  Unlike the Great Pockets/N95 promo, the Pom phone is only connected to its true destination by some well written copy.  That destination being Nova Scotia.  Mad props go out to the Nova Scotia board of tourism for giving this stunt a try.

My gripe with the Pom phone site is that once I got to the true site I couldn’t care less what it had to offer.  The giant disconect from an ultra-high-tec phone and the land of Nova Scotia was too much for me.  I assume I’m not alone here.  I also assume this campaign will be less successful then Nokia’s original.  Either way they are both well worth your time.
Links:
Great Pockets – Henry Needle & Sons/N95
Pomegranate Phone – Nova Scotia
FarFar

Failure

Whether it’s a competition or a relationship it’s the last thing you want happening.  It’s the thing many of us fear the most.  Still, sooner or later it’s going to happen to all of us.  In this video Honda takes on failure a suggests it’s the key to success.  They follow how a few of Honda’s failures in both racing and engineering, how it hasn’t stopped them but propelled them to improve.  This is just one video in Honda’s Dream the Impossible series.

Links:
Failure: the key to success

Honda’s Dream the Impossible