Read a great article by Larry Dignan suggesting Netflix’s recent divide and concur approach may be fueled by a different vision then what’s been suggested by Reed and their multiple announcements.
“Netflix CEO Reed Hastings may have a trick up his sleeve as he separates the streaming and DVD-by-mail businesses: a sale to Amazon.” – Larry Dignan
So…could Netflix be splitting their business so they’d be more attractive to acquisition?
If so it’s a brilliant move, the space is full of competitors and as the competition is growing so are the size of wallets ready to compete with Netflix offerings. There’s talk of a bidding war for Hulu with Google being the heavy hitter there. Currently, despite Netflix’s reputation they are a small fish among their competitors (Google, Amazon, cable companies, and content owners)…so maybe a merger is their best way to survive the coming consolidation.
“Sure, Facebook looks massively successful. With a mind-boggling 750 million users, the social site can do no wrong, right?
Look closer, and it looks like Facebook can do nothing right. The company has tried and failed to launch or integrate new services that might thrill users. But users aren’t thrilled. And now its strategy appears to be: Just copy Google+.
Don’t look now, but Facebook is quickly becoming the new Yahoo.”
Well written and catchy but if we all took a time machine back to when Google was announcing that they were killing Google Wave or when they launched Buzz the comments from the tech press focused on how Google lost it’s edge, or was confused as to where it wanted to go or simply Google doesn’t understand social.
Now that Google+ is public (beta) and making waves it seems that Google either learned from their mistakes, gained a sense of vision, everyone forgot all the shit talking that took place last year, or some combination of the three. So now it’s Facebook’s turn to feel the wrath of the tech fueled fads that are nearly as cliquish as what we see in high schools across the country. Let’s face it the popular kid can’t remain popular forever and right now Facebook is feeling the heat regardless of Google+.
With that in mind Mike Elgan makes some solid points regarding Facebook’s recent history. Their fumbled attempts to catch on to the latest trends. Their popularity shift from the wanted élite to being everything to everybody. Their struggle with the weight of their own existence. All of it dead on. Including the remarks regarding Yahoo’s struggle to find its place in the new world order. Still I wouldn’t count Facebook out of the race just yet. Google and Apple are two good examples of companies that were down but clearly not out.
Mashable reported that RIM Has Sold Just 490,000 PlayBooks in the device’s first quarter compared to 9.25 million iPads sold over the same period. It’s a shame because as a UX designer I love the PlayBook, still a lack apps is a user experience that will trump the user interface every time. Which is why I have an iPad not a PlayBook myself. This is the same problem Microsoft is having with WP7. Both platforms made great strides in out doing Apple but not enough to lure people from the real draw of iOS…the apps. Ironically despite all the press about Apple’s great designs it’s the millions of apps not built by Apple that people really want.
All this reminds me of the QWERTY keyboard. When it came out it was well designed (to not jam up your typewriter), it became the de facto standard and when designs that improved typing speed were released they gained no traction despite the better design. QWERTY already won the numbers game. It had the critical mass required to steam roll over better designs and with each success competing with it became that much harder.
For that reason alone I hope these sales numbers doesn’t have RIM running for the hill to drop the PlayBook like HP did a few weeks ago. If they do, at least Android or iOS 6 can incorporate some of the better features into their platforms as imitation is the greatest form of flattery and an industry standard.
Last week Google announced analytical support for multi-channel funnels. This means that you can now see the how users actually get to your product beyond the last click.
It’s long been known in the advertising industry that it takes more than a single exposure to an ad for it to be effective. The same is true online but until now there wasn’t a good place to see how a user came to click on your ad, just that they did. As such all the credit for a successful banner went to the one that led directly to the conversion.
Back when I was designing ads for clients it was hard to back them away from a direct response mentality because direct response was the only way they could prove a campaign was successful. So ads explaining the product or why product X was better, were tossed aside for their “buy now” counterparts.
Gladly, I no longer work on banners but the need to know how and why users are doing what they do is just as important to a website/app as it is for a banner. Data on user activity is essential and data like this is priceless for both sides of the ad industry (merchants and content distributors. If you’re making, designing, or selling ads online this is worth looking into.