Organic/Viral Marketing

Putting Mother Nature to work for your promotional needs is brilliant.  Keeping PETA happy in the mix is even more impressive.  Before I say more…

In case you skipped the video Eichborn, a book publisher, used flies as moving billboards to promote their exhibit space at the Frankfurt Book Fair.  They glued (via a light wax) ultra-light banners to 200 files and set them out into the wilds of the book fair.   Ingenious in so many ways.

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